Bright’s Udderly Ridiculous wins national award

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Oxford County (Greg Colgan/Sentinel-Review)

An Oxford County business was awarded with national recognition after their dessert was selected with a top prize.

Udderly Ridiculous, a Bright-based business specializing in goat milk ice cream, won the dessert category at the 27th Canadian Grand Prix New Product Awards.

“This is an incredible honour as the products entered must go through rigorous judging,” the business said in a Facebook post.

The award was based on four judging categories: innovation and originality, product characteristics, packaging and overall consumer value.

A panel of 34 judges of Canada’s food and grocery experts decided the winners, a release stated.

The category had 112 competitors.

The company has six gourmet flavours with locally sourced ingredients from locations such as Kintore Coffee, Upper Thames Brewing Company and Udderly Ridiculous’ goal farm outside of Woodstock.

They also have a partnership with World Vision that sees $0.10 of each sale of a tub of ice cream go towards buying a goat for a family in need. They’ve donated 31 goats, according to the release.

“We’re proud to that their award winning products are in direct support of local agriculture and sustainable practises, using milk from their farm as well as other Ontario dairy goat farms in order to support the industry,” the Facebook post noted.

The business launched last year and has quickly spread to more than 170 retail locations in Ontario.

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