Although the livestock sector in the global market, especially in Asia-Pacific, is increasingly becoming industrial, with a large number of farmers remaining small and marginal in countries like India and China.
Food safety has become a paramount issue for many governments around the world, especially in North America and Europe. High awareness, the growing demand for animal nutrition, and the ban of antibiotics in many regions are prompting players the livestock industry and meat manufacturers to use probiotics, which is anticipated to drive the feed additives market, globally.
Asia-Pacific is projected to be the fastest-growing market. Economic growth, the industrialization of the livestock industry, rising farmers’ awareness, and government support are the major factors for market attractiveness in this region.
Key Market Trends
Increasing Industrial Livestock Production
The growing demand for livestock products has been driving significant changes on the supply side that are aimed at improving livestock product yields. New capital-intensive technologies have made the production of poultry and pig meat in industrial style production facilities possible across regions, such as North America, Europe, and Asia-Pacific, especially in countries where land is limited.
According to FAO, the global cattle population has been witnessing an upward trend over the past four years. In 2016, the cattle population was 1468.39million, and it increased to 1489.74 million in 2018, which demonstrates that the production of cattle has been rising to meet the accelerating demand for meat. Thus, the inflating demand for meat is expected to boost the need for feed additives during the study period. The meat production industry is witnessing an upward trend during the recent past years, especially, in developed countries, such as the United States, and European countries with reduced land usage. This boosts the production of livestock as well as meat, which in turn, accelerates the demand for feed additives for feeding the growing livestock population in these countries.
Poultry Occupies the Largest Market
Poultry feed additives hold one of the largest shares in the global feed additives market, owing to the heavy demand of poultry meat augmented by the consumption of processed poultry in countries, such as the United States, China, India, Russia, Brazil, Japan, and Australia. The growing demand for processed meat and protein diet, due to the rise in household income levels, is anticipated to continue driving the demand for animal feed. This factor, in turn, will lead to the higher usage of feed additives in various poultry farms. The per capita consumption of poultry meat is highest in Israel and the United States, with 58.5 kg/capita and 49.8 kg/capita, respectively, in 2018.
Cargill, one of the leading companies in the feed additives industry, expanded its facility in Ohio, with the production capacity of about 86,000 metric ton of animal nutrition products per year. The company also opened a facility in the Philippines in 2017, in order to meet the rising demand from the large and medium-sized livestock farms and feed millers in the Philippines and Southeast Asian countries.
DSM Nutritional Products AG, Evonik Industries, Novus International, Bluestar Adisseo Co. Ltd, Nutreco NV, BASF SE, Sumitomo Chemical, and Cargill Inc. are the some of the major players in the global feed additives market. These companies majorly focus on expanding their businesses and undertaking strategies, such as mergers and acquisitions, expansions, and novel product innovations.
Companies, such as BASF SE, are collaborating with research institutions, business partners, and livestock farmers to offer feed solutions, as per the animal requirement. BASF recently established a plant in Ludwigshafen, Germany, for the expansion of the existing vitamin A plant with 600 machines and 4,000 pipelines to be integrated into the process control system by the end of 2020.
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