Himalayan goat meat and fish service gets 50 orders within 2 days of its launch | Dehradun News – Times of India

Dehradun: The Himalayan goat meat and fish service launched in Uttarakhand two days ago has received over 50 orders since its launch. The officials said that the response has been ‘quite encouraging’ as people are reaching out for the meat and fish which is curated as per stringent parameters of quality control. The initiative which involves home delivery of Himalayan goat meat, branded as ‘Bakraw’ and Himalayan river fish, branded as ‘Uttarafish’ was launched by state animal husbandry and pisciculture minister Rekha Arya on Wednesday and is expected to boost incomes of nearly 70,000 goat rearers of Uttarakhand.
The officials informed the Himalyan goat meat is a world class farm to fork modern meat hygiene systems by the Uttarakhand farmers’ cooperative federation. The branding of high quality meat will consolidate the livelihood of the farmers and the state economy.
Kailash Varshney, a resident of Dehradun’s race course area, said “My son had ordered the Bakraw meat and we are amazed by the hygiene standards. During the times of Covid-19, many people, including our family, had stopped buying meat but as the government is promising high quality meat with home delivery services, it’s worth trying.”
The minister for animal husbandry and pisciculture, Rekha Arya has said, “The Himalyan goat meat rearing and trout cultivation done by farmers in the hill districts will directly get benefitted under the initiative and increase the income of the families. The initiative will be also launched in other districts of the state, including Nainital and Udham Singh Nagar.”
Talking to TOI, Dr Avinash Anand, CEO, Uttarakhand sheep and wool development board, said, “The biggest advantage of buying Bakraw meat is its assured quality and hygiene standards. We are trying to improve the services with every subsequent day. The idea behind running mobile vans for selling the branded meat is to reach out to maximum customers as people are still not preferring to move out and buy things. We are delivering the best quality and clean meat at the doorstep of the people.”

Source link

Leave a Reply