Kaveri Seeds eyes growth in vegetable segment


Hyderabad-based company is strengthening its hybrid seed portfolio, investing in infrastructure and expanding export markets

Hyderabad: Hyderabad-based Kaveri Seeds plans to launch 50 new products in the vegetable segment. Cotton, maize, rice and vegetables account for almost 70-80 per cent of the country’s hybrid seed market today and the company has established its presence across all these crops. It is now actively looking to increase its portfolio in the vegetable seeds space.

India’s vegetable segment is growing at a rate of 20 per cent year-on-year and the company’s vegetable seeds business has been growing at 50 per cent compound annual growth rate. This segment will generate revenues of e in next five Rs 100 croryears, a top official said.

The company has a hybrid crop portfolio comprising cotton, maize, rice, sunflower, pearl millets, sorghum, mustard, wheat, pulses and vegetables. Over 80 lakh farmers use the company’s seeds today. In the Rs 15,000-crore organised hybrid seed market, the company has 8-10 per cent market share.

Mithun Chand, ED, Kaveri Seeds, said, “Over the years, we have maintained top three positions across the crops, operating in different agro-climatic conditions. The company has established 150 satellite farms across the country. We have created a 40,000 dealer-network and operate warehouses nationwide and we have also created one of the strongest germplasm banks in the sector.”

“Being in Telangana, which is a seed hub, has been advantageous for us. We have invested significantly in the State towards processing units and research facilities in Gadwal, Medak and Karimnagar. With the government’s initiatives in terms of irrigation facilities and access to agricultural universities and germplasm, we are looking at newer avenues for growth,” he added.

The company’s biotechnology lab, R&D base and seed processing unit have helped it come up with new varieties of hybrids which have higher acceptance in the farm community due to their better yield, disease-resistance and their suitability to less manual labour. The company is currently carrying out research on drought-tolerance in maize hybrid seeds. The company is also exporting seeds to overseas countries in addition to catering to the domestic market.

Exports account for Rs 50 crore revenues covering Asian markets such as Indonesia, Thailand, Philippines, Vietnam, Bangladesh, Sri Lanka and Nepal besides certain parts in Africa, primarily non-cotton crops. “Telangana’s conditions favour cotton, maize and rice crops and can be the seed bowl for the world,” he noted.

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