October is going to be the month to celebrate agriculture and all the industry does here in Saskatchewan
The #CelebrateAg campaign will kick off on Oct. 1, with an online launch of events on the Farm & Food Care Saskatchewan Facebook page that will continue throughout the month to celebrate agriculture and Saskatchewan producers.
The purpose of declaring a time to celebrate the ag industry is to share how important agriculture is within the province, said Farm & Food Care executive director Clinton Monchuk, and to offer a chance to answer questions and debunk myths about the industry.
“When it comes to the importance of this, you don’t have to look very far to see how prominent agriculture is and how many jobs here in Saskatchewan depend on agriculture,” said Monchuk, who is a producer himself. “And we have such a great history of agriculture in this province, so it’s a great opportunity to talk a little bit more about farming and celebrate farming.”
Social media is going to play a large role in this year’s celebration, as organizers have focused on adapting popular in-person events to a post-COVID format — which means lots of videos, photo contests and hashtags.
“The Facebook live events are going to be a good opportunity for people to just ask questions to a farmer,” said Monchuk.
On Oct. 2, Chicken Farmers of Saskatchewan will host a Facebook live tour of a local chicken barn, operated by farmer Tiffany Martinka, followed by the launch of Canadian Food Focus’s new In Season Guide to Canadian Food on Oct. 12.
The Saskatchewan Cattlemen’s Association will then be joining Canadian Food Focus to host an online cooking class featuring beef as the ingredient of choice on Oct. 15, and SaskBarley will follow up with a cooking class on Oct. 23 called Cooking with Beer featuring chef Andrea Buckett.
Throughout the whole month, Farm & Food Care is also encouraging Saskatchewan residents to engage the campaign on social media by posting a photo related to farming, food, or agriculture and tagging it with #CelebrateAg. Every hashtagged post will be entered to win a $250 gift card from Federated Co-op.
“[We want] people to post on social media using that hashtag and to share their passion about food and farming,” said Monchuk. “If you’re not from a farming background, talk about what passion you have for food [because] as a society we’ve maybe become a little disconnected to things like farming, but we’re all connected to food.”
Farm & Food Care is also encouraging individuals to plan their own events to celebrate Agriculture Month, to promote the industry even further, and to check out any of the resources available on its website.
This includes links to learn more about Agriculture in the Classroom and its mission to share agriculture with schoolchildren or to info on how to take online interactive farm tours with FarmFood360, and more.
Farm & Food Care is excited to take the reins this October and to be able to partner with so many other organizations who are just as excited about Saskatchewan agriculture.
“I think it really shows the support of the industry, to have partnered with [so many groups],” said Monchuk. “It’s really great to have that recognition and support, not only from the province but from farmers, the agriculture industry and consumers, to celebrate something all about food and farming.”
To keep up with the events for Agriculture Month and #CelebrateAg, Monchuk says to follow Farm & Food Care Saskatchewan’s Facebook page.
In the meantime, stay tuned to the Moose Jaw Express / Moose Jaw Today for more stories about local agriculture industry experts leading up to October.